My team and I reimagined micro-interactions on the cover screen to create a more personalized experience for Gen Z users. 75% of our design suggestions have been implemented and released in subsequent Flip phones.
Team: Me, Adhiraj, Saumya, Shadmani, Vaishali (all des + research)
Duration: 4 month Sprint
01
INTRODUCTION
What does the Galaxy Flip 4 look like?
The flip 4 was released in 20222. It is a pioneer in foldable phones. We designed and tested the interactions for the cover screen.
How discoverable are the personalization features - what are the cues and workarounds?
How usable are these features after initial discovery - is there recall, is it intuitive?
What do people like the most from the discovered features - how does it fit in their life, is it necessary?
02
TEST PREPARATION
Task Protocol
- Explore the cover screen and add 3 widgets of your choice
- Take a selfie of yourself using the cover screen camera
- Find the preview camera feature while taking a picture through the rear camera.
- Customize the wallpaper however you want to, and how you would ideally use it.
- Post-Task Questionnaire (2 questions): Utilized the After-Scenario Questionnaire (ASQ) to gauge satisfaction with task completion ease and time taken.
- Post Study Questionnaire: We used the Usefulness, Satisfaction, and Ease of Use (USE) Questionnaire to measure the usefulness and value of the product. the time it took to complete the task through 7 questions.
We conducted three pilots, all of which initially failed. We allowed users time to get accustomed to and explore the novel technology, ensuring that we avoided using UX jargon.
03
TEST FINDINGS
Results TLDR;
Poor camera experience
High
6 on 8 users did not know what gestures enabled them to take a photo.
Lack of Instructive micro-interactions to discover features
Moderate
4 of 8 users did not get any confirmation for if the widget was added
Limited flexbility in wallpaper customization
Low
3 of 8 did not want to open their phone to customize their widgets.
04
FINAL SUGGESTIONS
Instructive Micro-Interactions to Help Discover Unique Features
7 out of 8 could not unlock the screen. Avg of 9 minutes to boot the cover screen.
Camera as a widget, bigger cover screen area.
11 misclicks. 70% users expected camera to be in widget menu.
Customizable wallpapers and community building
3 out of 8 users did not want to open their phone to customize and 60% found the options limiting.
06
FEEDBACK AND THOUGHTS
Anna Chu, Samsung Mentor
The team excelled in communicating the product gaps. We progressed by reviewing them at HQ and implementing 75% of the suggestions provided.
My Thoughts
When the current protocol doesn’t work, pivoting not only leads to the best solution but also informs the company of what not to do.
Conducting interviews can be exhausting; it's crucial to stay hydrated, build social energy, and destress to effectively gather data.
