Personalizing your Galaxy Flip 4.
Me, Adhiraj, Vaishali, Saumya, Shadmani
Canon Camera, Ring Lights, Figma, Miro, Qualtrics
4 Months
My team and I reimagined micro-interactions on the cover screen to create a more personalized experience for Gen Z users. 75% of our design suggestions have been implemented and released in subsequent Flip phones.
How discoverable are the personalization features - what are the cues and workarounds?
How usable are these features after initial discovery - is there recall, is it intuitive?
What do people like the most from the discovered features - how does it fit in their life, is it necessary?
100% of our participants were Gen Z students aged 18 to 25 from the University of Washington. We reached out to them through various channels, including Slack. Participants included a mix of phone users. They were all available only on a Monday so it was difficult scheduling the tests!
We conducted three pilots, all of which initially failed. We allowed users time to get accustomed to and explore the novel technology, ensuring that we avoided using UX jargon.
Poor camera experience
High
6 on 8 users did not know what gestures enabled them to take a photo.
Lack of Instructive micro-interactions to discover features
Moderate
4 of 8 users did not get any confirmation for if the widget was added
Limited flexbility in wallpaper customization
Low
3 of 8 did not want to open their phone to customize their widgets.
The team excelled in communicating the product gaps. We progressed by reviewing them at HQ and implementing 75% of the suggestions provided.
When the current protocol doesn’t work, pivoting not only leads to the best solution but also informs the company of what not to do.
Conducting interviews can be exhausting; it's crucial to stay hydrated, build social energy, and destress to effectively gather data.