Using AI to sway the Pendulum.
My team and I reimagined how AI could be used to simplify the risk management workflow, enhancing Pendulum.AI’s capabilities by increasing usefulness by 40% and usability by 80%.
Me, Alex Boltz, Sai Ma, Yani Liu
Figma, Miro, Qualtrics, Premiere Pro
7 Months
Our Process
Let’s assume you work at Hooli, a monolithic tech giant with products in various sectors across different countries. Pendulum's proprietary AI technology is designed to provide Hooli with real-time insights into who is discussing their brand, on which platforms, and through which channels—enabling proactive and effective reputation management.
We engaged with executives from Pendulum’s customer portfolio and leading university professors to make informed design decisions. Below are our findings:
Journey Map of the Users
Research TLDR;
“The fact that I click so many times to keep getting back to where I was before is frustrating I want there to be some memory.” - C3
“It is very hard to deal with fatigued users... which got us thinking - having corporate wellness could be a USP for our startup” - Pendulum VP
List of Design Principles
Leverage GenAI to design a new navigational path and improve the main layout pages
To simplify the workflow of finding data, creating filter groups, and monitoring social media content and improve task efficiency by 60%. NPS Surveys to monitor growth.
Utilize existing protocols to design content moderation and workplace wellness features
Eliminate exposure to toxic content by 100% while maintaining/ increasing current work productivity. Conduct diary studies and qualitative interviews to monitor progress.
My Team doing SWOT Analysis of all our Ideas
We designed over 10 layouts to test our concepts with users, including a search feature, GenAI bot, customizable visualizations, and more.
Montage of all the Layout Ideations
From concept testing:
We brainstormed over 30 ideas to hide sensitive content and moderate usage through break activities.
Montage of all the Content Moderation Ideations
From concept testing:
Ou primary goals was to design a distinct feature while staying true to the branding, visual identity, and digital identity of Pendulum.ai
Monitor Page with GPT Feature
Onboarding for the Features
The team did a great job in understanding the requirements and delivering something unique yet achievable. A lot of people loved their work (especially Reddit's Design Leadership)
Designing AI-driven tools requires balancing automation with user control, ensuring trust and adoption, especially in specialized B2B environments.
Branding truly matters.
Rapid iteration in a startup environment demands a deep understanding of user needs, and the ability to quickly pivot based on user feedback
