Building a Launch Website for a Health Tech Startup: Designing and Developing 10+ Pages to Establish a Strong Digital Presence

Services: Web Design, Branding/Styleguide, Design System, Web Development, SEO

Duration: 3 month Sprint

01 INTRODUCTION

About Company

Quantum, a performance software and hardware company, serves athletes, coaches, and practitioners. As their designer and developer, I was responsible for creating a website to support their three-month launch.

01

Get all the Sections in

The client provided a Product Requirements Document (PRD) for each section, along with rough copy to accompany it.

02

Responsiveness and Accesiblity is Key

They emphasized the need for detailed breakpoints and styling that meets AAA accessibility standards.

03

Build Lean, Fast, Adaptable

I was expected to build the website incrementally, prioritizing the release of certain high-importance pages and ad-hoc requests.

02 TACKLING THE UNKNOWNS

Why did they need the website?

Communicate Core Offerings: Clearly present the company’s main services and products, highlighting the technology and its benefits.

Establish Credibility: Build trust through design and content, featuring elements like certifications, case studies, and team information.

Create Visual Impact: Design immersive "highlight moments" that align with a creative, engaging direction.

Drive Engagement: Encourage users to connect by prominently displaying contact information and calls-to-action for demo requests or data sharing.

The bottom line is to increase website traction during investor outreach.

02 EXPANDING THE KNOWNS

Sitemap and Wireframes

Using the provided PRD, I developed a comprehensive sitemap outlining each section. This was followed by detailed wireframes, illustrating the layout and structure for every section.

02 DEFINING THE STYLE

Grids & Bentos

Editorial

Tech

Sporty

Collaborating for Creative

I developed a reference board to align on the overall vision, providing the client with contextual layouts and references for each primary screen and section.

I worked closely with the creative direction, media, and production teams to refine the visual style and litmus test it across different digtial touchpoints.

The final styleguide

03 BUILDING THE WEBSITE

Final Prototype

For each homepage module, I presented up to four options, each varying in style and approach. Once a module was approved, I applied the same process across the remaining pages to ensure consistency and alignment.